BMW Unveils XM Label Red: A High-Performance Hybrid for the Discerning Individualist

Inspired by the individualists of the world who crave an extrovert lifestyle and a passion for unparalleled performance, BMW introduces the all-new BMW XM Label Red. The production of this daring machine will begin in August 2023 at the BMW Group Plant Spartanburg in the USA, with a limited edition of 500 units featuring an exclusive exterior paint finish in BMW Individual Frozen Carbon Black metallic.

The BMW XM Label Red will make its grand debut at the Auto Shanghai international motor show in April 2023. China, the USA, and the Middle East will be the primary markets for this audacious new model, with orders opening at dealers from April 28, 2023.

An M HYBRID System for Top-Level Performance

The BMW XM Label Red M HYBRID system showcases the electrifying power of high-performance models from BMW M GmbH. The seamless interplay between the electric motor and V8 engine guarantees instant delivery of power, building dramatically and continuing unabated to the highest reaches of the rev range.

This innovative combination mirrors the drive concept of the new BMW M Hybrid V8 endurance racing car, which had a successful debut at the 24 Hours of Daytona race and is slated to participate in the 24 Hours of Le Mans in 2024.

With a system output increased to 550 kW/748 hp, the top-of-the-line BMW XM Label Red outshines the standard BMW XM by 70 kW/95 hp. System torque is up by 200 Nm (147 lb-ft) and now peaks at 1,000 Nm (737 lb-ft).

The M xDrive all-wheel-drive system channels power to the road. At the same time, a model-specific composition of chassis technology, high-precision powertrain, and chassis control create a unique performance experience of unmatched dynamism and agility.

A Cutting-Edge V8 Engine with M TwinPower Turbo Technology

The M HYBRID system of the BMW XM Label Red blends the forward-thinking aspects of electrification with the traditional qualities of a high-revving eight-cylinder combustion engine.

The latest generation of the V8 excels with its rapid power delivery, increased efficiency, and minimized emissions.

The V8 engine in the BMW XM Label Red produces a maximum output of 430 kW/585 hp at 5,600 rpm, with peak torque at 750 Nm (553 lb-ft), an increase of 100 Nm (74 lb-ft) over the standard BMW XM.

The sports exhaust system provides an emotionally rich soundtrack to the engine’s power delivery, with a vibrancy and energy not typically associated with eight-cylinder units.

Instantaneous Power Delivery: Electric Motor with Innovative Pre-Gearing Stage

The electric motor of the M HYBRID system utilizes innovative technology to deliver a noticeable increase in pulling power.

The permanently excited synchronous motor is integrated into the eight-speed M Steptronic transmission and responds to slight movements of the accelerator with instantaneous power delivery.

The electric motor contributes up to 145 kW/197 hp to the maximum system output of the BMW XM Label Red and develops nominal torque of 280 Nm (206 lb-ft). The compact motor provides a torque boost typically achieved with a far larger and heavier unit, thanks to a pre-gearing stage patented by BMW.

As a result, the BMW XM Label Red sprints from 0 to 100 km/h (62 mph) in just 3.8 seconds. Its top speed is electronically limited to 250 km/h (155 mph) but rises to 290 km/h (180 mph) with the optional M Driver’s Package.

In addition to the electric boost effect, the electric motor also performs a supporting role under steady loads, helping to increase the powertrain’s efficiency.

When driving in all-electric mode, the BMW XM Label Red can achieve a top speed of 130 km/h (81 mph) and a range of up to 50 kilometers (31 miles), ensuring zero local emissions for short urban trips or when cruising through environmentally restricted areas.

Exclusive Exterior and Interior Design Elements

The BMW XM Label Red’s exterior design combines the muscular proportions of a dynamic Sports Activity Vehicle with an extrovert design language featuring large surfaces, clear lines, and a luxury-class front-end look.

Exclusive design accents showcase the unique character of this high-performance vehicle, such as an accent band in Toronto Red metallic (or optional black) and red model badges and wheel inserts.

Standard 21-inch light-alloy wheels, Black high-gloss surrounds for the BMW M kidney grille, and diffuser elements add to the vehicle’s captivating appearance.

With a wide range of exterior paint shades available, customers can also choose from over 50 BMW Individual special paint finishes, including the new BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic, and BMW Individual Sepia metallic.

The limited-edition variant of the BMW XM Label Red features additional design cues like Toronto Red metallic accents on the BMW M kidney grille surround and rear diffuser insert, which contrast with the exclusive BMW Individual Frozen Carbon Black metallic body paint finish.

The interior of the BMW XM Label Red features a visually appealing and sporty black/red color scheme. Exclusive red accents and stitching embellish the seats, instrument panel, door trim, and center console, while the air vents also feature red accents.

The distinctive three-dimensional headliner, carbon fiber satin effect trim strip with red and blue accent threads, and an interior badge reading “1 of 500” (for the limited-edition variant) further enhance the sense of exclusivity.

In conclusion, the BMW XM Label Red represents the ultimate high-performance machine for those seeking a bold and unconventional lifestyle.

Combining cutting-edge hybrid technology, magnetic design elements, and a limited production run, this extraordinary vehicle is set to become an instant classic and a true icon of the BMW M lineup.


The BIMMERIST editorial team consists of car enthusiasts, journalists, and technicians who provide you with exciting stories.

Post navigation

Leave a Reply

Your email address will not be published. Required fields are marked *