Max Hoffman: The Visionary Who Drove BMW’s American Dream
In the hallowed halls of automotive history, there exist larger-than-life figures who transcend the boundaries of their profession, leaving an indelible mark on the very soul...
The “Personage” section is a tribute to the people who have contributed to the success and legacy of the BMW brand. From the iconic BMW designer Paul Bracq to the BMW Motorsport legend Jochen Neerpasch, the Personage section offers an intimate and fascinating look into the lives, careers, and insights of the people who have made BMW what it is today.